The Sales Funnel For Effective Online Marketing
For centuries, the sales funnel has been an integral part of traditional business and marketing. I've noticed that funnels for Internet businesses are becoming more popular.
People want to learn more about the marketing concept and how it can be used in their online business marketing strategies. Continue reading if you want to learn more on the sales funnel to ensure Internet marketing success.
What is the Sales Funnel?
A marketing funnel isn't an actual funnel. The use of the term "funnel" to describe this marketing concept is simply to help visualize and explain the sales process from beginning to the end. Since it has a broad entry way for potential customers "Unqualified Prospects" on the top, and a much narrower opening for converted sales in the middle,, the term funnel is an accurate comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
These are what we call "unqualified prospects" at the top or at the beginning of the funnel. They are those who may require your services or products however haven't been contacted by you before. After a series of phone calls, sales and promotions later, you have reached customers who have purchased your products or services.
The effectiveness of a lead generation funnel is also due to the ability to track the activities of your customers at various stages of the expanded sales process. It's possible to predict the number potential customers using the sales funnel by being aware of the number of prospects who are qualified at each stage of the process.
A sales funnel will aid you in determining where your sales process fails or succeeds or if your marketing campaign isn't attracting enough prospects. This information helps you choose where to put your effort to make sure that sales are at the correct level and to meet marketing goals. It can be used to monitor and evaluate the customer's sales process.
The Sales Funnel Top - Front - End
Your sales funnel's top is the most active and most crucial part of your sales process. It requires constant testing. You'll discover virtually limitless front-end strategies that are limited only by your creativity and resources.
The primary objective is to attract new clients and then convert them into buyers.
Once a prospective client opts-in to your offering, they are "qualified". This is the moment when the prospective customer or "Unqualified Lead" is qualified. This is because they have taken an action that suggests that they may be interested in buying your product or services.
Your front-end should be able to drive targeted traffic to your website or blog. Article marketing, PPC ads, social media (Google+ Twitter, Facebook, YouTube) banners, and blogging are the most effective methods and resources to do this.
You'll find that there are numerous tools to "qualify" those who are "Unqualified Prospect". A squeeze page is among the most efficient ways to "qualify" the unqualified prospect. It allows you to provide something valuable that is related to your products or service, which people can receive at no cost or at a significantly reduced price in exchange for their email address. The products included include newsletters, video, eBooks, email courses, and other related reports.
This indicates that customers are drawn to your sales channel on the front. But what do you think of the back-end?
The Back-End, or Bottom of The Funnel
The back or bottom of your sales funnel is the place where the majority of sales and profits are generated. It is where you will typically find higher-priced products there. They all belong to the same niche, but in different formats like audio, video or live interactions.
The main difference between front and back-ends is in the type of client as well as the cost of the product/service being provided.
It's the case that only a small percent, maybe 1 to 2 percent of the people entering your front-end, will be able to make it into your back-end. This is because a select few will invest a greater amount of money.
It is clear that although front-end products or services can be priced under $100, back end products and/or services are often priced between the 100s and 1000s. This means that the top of the funnel, or the back-end, the primary source for income for your Internet company. It is also the most reliable and secure area of the sales process.
Like I said the sales funnel can be as easy or complicated as your creativity or resources allow.
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