What is a Marketing Funnel
What is a marketing funnel? Why is it important for every marketer to have one?
It is a marketing strategy designed to attract new customers to your website. It's a sales method where a customer comes to your blog looking for information that can help to solve a particular problem. But, with the help of certain tools, you will be able to establish an ongoing relationship with every visitor.
This will allow you to better understand the needs of each visitor. This will enable you to provide the most accurate information possible to every visitor. When you earn the trust of your visitors, they will be more likely to buy your products. The visitor then becomes a client.
In time the majority of customers become extremely loyal clients who are willing to buy any item that you promote on your site. A marketing funnel includes all of the steps required to bring a frequent user of your site into a loyal customer and purchase every item that you sell.
https://www.youtube.com/watch?v=-fLbdLvE6Bk
This is the goal that should be achieved. It is possible to achieve this by constructing a funnel that is well-designed.
You have your marketing resources catching people's attention and drawing them into your funnel. Once they complete the forms on your PERSONAL Lead Capture Page, they are able to enter your funnel. I use the word "personal" because nobody will ever opt-in on your business lead capture page. They would like to be leaders and not an organization.
The lead capture page serves as the entry point into the funnel. By clicking the "Sign up Now" as well as "Enter Here" buttons will allow you to enter an entirely new world of network marketing.
The most appealing aspect is that they are qualifying themselves to do it. It's up to them. They don't need to pay you as a leader or mentor. You could also demonstrate to them how they can get more leads and money into their business.
This is how a typical advertising funnel functions.
The "front-end", you can make a promotional offer that can draw and attract potential customers who might be interested in buying your product further in the sales funnel. To receive your free product you must join (also known as opt-in) and give your email address and name. Then you'll add them to your mailing list.
Now that you have the contacts in your account, you can send related offers to them.
Right after sign-up to receive the free offer, they will be taken to a page that has a low-cost offer, also called a trip wire offer. This is the point when they'll be taken to the "back-end" of the funnel.
If the buyer purchases the lowest priced offer, they will be directed to a comparable offer at a more expensive price (commonly known as an Upsell). If the person buys the more expensive offer and is transferred to a different product at a higher price. The list could go on and on...
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